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Social Media 2014: Investment is a Necessity, Not a Luxury
I love the first part of the new year. It feels like a reboot, a chance to shift things and redefine your goals, personally and professionally. In marketing your business for 2014, that means aligning...
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Your Biggest Mistake in Content Marketing and How to Avoid It
Successful content marketing has several important components that work together to attract your ideal customers. A solid content strategy and defined goals are your foundation. Choosing the right...
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The Future is Noisy: How Your Content Marketing Gets Heard Above the Racket
Have you ever tried to converse with someone while you’re at a rock concert? The music is awesome and you just want to share a thought with your friend but the minute you open your mouth, you realize...
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12 Mind-Bending Social Media Facts with Strategies to Leverage Them
Social Media is changing faster than ever. It’s altered the way we communicate and if you’re interested in generating more revenue for your business then Social Media strategies should be a part of...
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Why Content Marketing is Your Ticket to More Business
Creating a personalized, customer-focused environment reveals to buyers that your business is easy and friendly to work with. There is no better way to convey an outstanding customer experience than...
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3 Smart Social Selling Strategies to Convert Hyper-Informed Customers
Many businesses are lagging behind when it comes to meeting their potential customers’ needs online. Customers are switching between various sales channels, expecting seamless integration across touch...
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6 Ways to Alienate The Modern Connected Buyer #SocialSelling
Social Selling looks a lot like traditional selling. We build relationships and establish a mutual exchange of value. Social is the new channel we use to communicate with the modern buyer. Social...
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Tune Into the Frequency of Your Customers for More Leads and Sales
“Selling to people who actually want to hear from you is more effective than interrupting strangers that don’t.” ~Seth Godin Everyone wants to be cool. Who remembers when they were younger how great...
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How to Succeed on Instagram: An Informal Case Study
If you’re like many business owners or managers, navigating Social Media for business can be a mystery. It’s difficult to know where to start or which platform to leverage. Many are looking for ways on...
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How to Use Content Marketing in the 7 Touchpoints of Buyer Experience
One of the most powerful attributes of Social Media is that sellers can engage buyers during all phases of the purchase process. That may seem easier said than done…but it doesn’t have to be. Great...
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What Sort of Content Should I Be Pushing on Social Media?
One of my favorite things to do is listen. It feels natural because I’m an introvert and it’s provided me wonderful insight with those I interact with daily, including prospects and clients. With...
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Is Facebook Dead? 5 Reasons To Ignore the Hype and Stake Your Claim
Whew! There’s a lot of conversation lately asking “Is Facebook Dead?” A lot of users are unhappy about the continued lack of valuable content in their newsfeeds. Business marketers are troubled over...
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4 Actions to Provide Real Value, Not Just Content in Marketing
Mastering online marketing to make sure your business stands out amongst the noise is not an easy task. Designing quality content in marketing is the first step to win your customers’ attention. They...
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How to Be a Better Marketer: ONE Thing That Changes Everything
Even though marketers are consumers themselves, they’ve forgotten how to think like a consumer. They live inside the data and the trends in consumer behavior and end up unable to recognize their own...
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Still Confused About Facebook Changes Effective Jan 2015? Here’s the Scoop
In case you missed it…back in November, Facebook announced some changes that will affect Facebook Business Pages and the people who love them – or do their marketing – or both. These changes have...
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Social Media Marketing Guide: 10 Accelerating Actions for 2015
While some businesses have been rolling out their marketing plans for the New Year, many others’ marketing plans seem to have gotten lost in the hustle to get the year started. Goals don’t get set and...
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Anatomy of a Social Media Fail…and Lessons Learned
“Mistakes are often the stepping stones to utter failure.” ~Proverb Why, oh why, do businesses take to the airwaves without a plan or careful consideration of the consequences with the content they...
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Social Media Marketing Checklist: Helpful Tips for Beginners
Let’s face it, success in Social Media and online marketing has become elusive for many business owners. The days of posting generic messages to your Facebook page are over. Even if you have really...
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How to Reduce Customer Friction Points for More Leads and Sales
We’ve never had a more complicated time in the history of transactions. Information is traveling much faster than any of us expected. It’s not easy and many organizations are struggling. Complicated...
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Don’t Make This Huge Mistake with Your Facebook Ads Strategy
When you venture out into the world of Facebook advertising, are you focused on the right strategy? Even if you’re an ace at analyzing and you’re happy with your results, there’s a big, huge component...
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